Instagram rolls out auto-captions for videos

This week in Hard Refresh: Social we review Facebook Campus, Twitter podcast tab, SOTU, & more!

Kaitlin McKenna
Millennium Communications

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Techcrunch.

FACEBOOK & META

  • Facebook is shutting down Campus, its college student-only, replica of its original site that lived within Facebook (very meta, no pun intended), and was only accessible if a user had a .edu email address. Not shocking, since most kids these days are not going anywhere near Facebook.
  • Morgan Stanley is making the call that revenue growth will slow for Meta, despite their ability to fend off TikTok so far.

INSTAGRAM

  • We love an accessibility win. Instagram is rolling out auto-generated captions for videos in feed!
  • Instagram announced its shutting down its standalone IGTV app, and I’m genuinely shocked to hear that app even still exists.

SNAPCHAT

  • Snap joins the ranks and pauses ads in Russia, Belarus, and Ukraine.

TWITTER

  • Some U.S. Twitter users will start seeing crowd-sourced fact checking on the platform, courtesy of the platform’s initiative, Birdwatch.
  • Twitter has began marking tweets that contain links to Russian state-backed media and has put a limit on their reach.
  • The platform also has a podcast tab in the works, that will aim to facilitate more discovery and engagement amongst users.

AR, VR, & AI

  • Meta has recently made advances in automated object identification, a key part of its augmented reality push.
  • The tech giants are going to battle in the metaverse, as they all begin on a level playing field for the first time.

NOTEWORTHY

  • YouTube announced geoblocks on Kremlin-affiliated media outlets, after receiving pressure to help combat Russian propaganda.
  • In honor of Women’s History Month, Pinterest announced a new support program for women-owned businesses. Nice!
  • TikTok is taking a deeper dive into the effects the platform has on teens and kids’ mental health.

VIRAL CONTENT

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