Adam Mosseri addressed all those complaints about Instagram’s changes

This week in Hard Refresh: Social we review Facebook hijackers, Snap stock, TikTok pink sauce, & more!

Kaitlin McKenna
Millennium Communications

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Techcrunch.

FACEBOOK & META

INSTAGRAM

  • Instagram is getting a lot of backlash for a new feed test that’s in beta, so much so that big time users like the Kardashians are voicing their opinions and Adam Mosseri had to make an address.
  • In another update, Instagram has changed all video content that’s under 15 minutes into Reels.

SNAPCHAT

TWITTER

  • Twitter also reported had a quarterly sales drop this week, reportedly spending $33 million on their pending Musk acquisition.
  • Twitter’s new Status feature is almost ready for release.

AR, VR, & AI

  • Zuckerberg reports that Meta has plans to double the amount of AI-recommended content in users’ feeds.
  • Snap debuted its first AR game this week and it’s a spooky one!
  • Also, if you scan over this week’s Lollapalooza-themed issue of Billboard magazine with the Snap camera, you’ll be treated to a special augmented reality experience.

NOTEWORTHY

  • BeReal is the anti-Instagram app, and it’s soaring to the top of the App Store charts. Didn’t this already happen with the Vero app (now nowhere to be found)?
  • TikTok added new captioning and translation tools to help maximize video reach.

VIRAL CONTENT

  • Have you heard of Pink Sauce that went viral on TikTok?

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